Behavioural research · Consumer analytics · Data-driven decision-making

I turn messy human behaviour into clear, testable insights.

I’m a Psychology senior at Özyeğin University (English-medium BA), focused on behavioural & consumer research with a strong interest in data science. I enjoy building studies, cleaning and analysing data, and communicating results in a way that feels practical and decision-ready.

Explore Projects

Current focus

Behavioural Data Science

research → analysis → insight

Tools

SPSS · R · Python · SQL

and Qualtrics for data collection

Research style

Experimental + psychometrics

with clean reporting & visuals

Language

English (C1) · Turkish

IELTS 7.5 (2025)

Elif Parıldar

Psychology (BA) · Özyeğin University
Interested in consumer behaviour, choice architecture, and computational social science.

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What I’m looking for

internships / graduate roles

Consumer Insights · Behavioural Analytics

research → insight

Roles where data + psychology directly shape product, marketing, or user decisions.

Structured, measurable impact

clear outputs

I’m most motivated when outcomes can be measured, improved, and communicated clearly.

About

My path: psychology → analytics → behavioural data science

My academic interest started with a simple question: why do people behave the way they do? Over time, I realized I’m especially interested in questions that require data to answer — how decisions form under complexity, how choice environments shape behaviour, and how small design cues can reduce cognitive burden.

A key turning point was designing and running studies end-to-end, including survey/experimental design, data cleaning, and analysis. I enjoy combining behavioural theory with tools like SPSS, R, Python, and SQL to produce results that are both meaningful and actionable.

Choice overload & decision fatigue Psychometrics (EFA, reliability) Behaviour change & persuasion Clear reporting & visualization

Education

2022–present

Özyeğin University

Istanbul, Türkiye

BA in Psychology (English-medium) · Senior year
Honors: 50% Scholarship

Academic direction

next step

Interdisciplinary MSc programs bridging behavioural science and data science.

Selected Projects

Click any card for details (methods, sample, results).

Skills

Tools I use to move from question → data → insight

Research & Analytics

method + interpretation

Study design

survey · experiment

Between-subjects designs, pre/post designs, attention checks, scale construction and validation.

Statistics

SPSS · R

Descriptives, ANOVA, MANOVA (planned/used), reliability (Cronbach’s α), EFA, correlation and reporting.

Data workflows

Python · SQL

Cleaning, feature creation, exploratory modelling, reproducible notebooks, structured queries for analysis.

Tools

what I’m comfortable with

SPSS R (data viz) Python (analysis) SQL Qualtrics MS Office

Reporting style

clear + visual

I aim for outputs that a non-technical stakeholder can still trust: clean tables, readable plots, and short, evidence-based conclusions.

Working strengths

how I operate

Detail-oriented, structured thinking, teamwork, and always trying to produce a concrete final deliverable.

Certifications & Training

Completed + ongoing learning

Completed

Coursera

Data Science Math Skills

Duke University · Oct 2025

Core foundations for quantitative work: algebra, functions, and mathematical intuition for data science.

SQL for Data Science

UC Davis · Oct 2025

Writing analytical queries, joins, filtering, aggregation, and turning questions into structured SQL logic.

SQL Problem Solving

UC Davis · Oct 2025

Practice-focused SQL problem solving for analysis workflows.

Ongoing

Europe Coding School

Project Management (PMP Training)

in progress

Structured project planning mindset: scope, timelines, risk, stakeholder communication, deliverables.

Data Science Specialization

in progress

Strengthening end-to-end analysis skills and practical data science workflows.

English proficiency

IELTS 7.5 · 2025

Comfortable communicating research and technical work in English.

Contact

Let’s connect (and build something measurable)

If you’re looking for someone who can handle both the behavioural thinking and the data execution — from designing the study to reporting results — I’d love to talk.

Email: elif.parildar@ozu.edu.tr Location: Istanbul, Türkiye

This is a single-page portfolio (index.html). You can host it for free on GitHub Pages, Netlify, or Vercel.

Quick facts

at a glance

Primary interest

Behavioural & Consumer Data

Strength

Research → Analysis → Story

Favourite work

Choice architecture

Preferred tools

SPSS · R · Python · SQL

Project

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